Services
Printed annual report, Online annual report, Sustainability report
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Consultancy
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The challenge
United Utilities looked to clearly communicate their strategy and long-term vision in their annual report. The company needed to effectively articulate their purpose and long-term goals, emphasising their six strategic priorities aligned with the overarching aim of providing “great water for a stronger, greener and healthier North West”. It was essential to demonstrate the company’s commitment to sustainability, resilience and customer satisfaction. Additionally, United Utilities had to summarise their business plan for the 2025–30 period (AMP8) and long-term delivery strategy, ensuring a comprehensive understanding of their proactive and adaptive planning framework.
Our approach
To address these challenges, United Utilities meticulously structured their annual report to highlight their strategic priorities and long-term vision. The report includes a detailed narrative explaining how these priorities permeate every aspect of the business, from operational activities to governance and risk management. A key focus was on the company’s business plan for the 2025–30 period (AMP8), emphasising their commitment to sustainable growth, performance improvements for customers and the environment, and support for the regional economy through substantial investments. Additionally, the report featured a compelling investment case grounded in consistent performance, a supportive regulatory environment and financial resilience, underpinned by strong investment-grade credit ratings and a robust debt management strategy.
The outcome
The annual report successfully communicated United Utilities’ strategic clarity and long-term vision, reassuring investors and stakeholders of the company’s preparedness to achieve sustainable growth. The clear articulation of the six strategic priorities and summary of the AMP8 plan provided stakeholders with a comprehensive understanding of the company’s direction. United Utilities’ investment proposition, regulatory framework and financial resilience were effectively showcased, enhancing investor confidence. The report’s integration of sustainability-related disclosures and ESG principles demonstrate the company’s commitment to environmental stewardship and social responsibility. The transparent reporting and stakeholder engagement practices, including the adherence to TCFD recommendations, further strengthened the company’s reputation for transparency and accountability. Overall, the annual report positioned United Utilities as a forward-looking and resilient company, ready to navigate future challenges while creating long-term value for its stakeholders.