A powerful choice for better living

As the UK and Ireland’s number one bathroom products group, Norcros plc brings together market-leading brands to help people experience better living through sustainable, design-led solutions that reduce water and energy use at home and at work.

With a portfolio that includes Triton, Merlyn, Grant Westfield, VADO, Croydex and Abode, Norcros is not just about individual product innovation, it’s about uniting expertise across its leading brands to provide customers and consumers with the most powerful choices for better living.

Our partnership supported a wider enterprise-led communications strategy and programme that reflects the Group’s shift toward a purpose-driven, culturally aligned group. Shaped in close collaboration with the Norcros leadership team, we designed and delivered a broader body of work designed to articulate and embed Norcros’s core narrative both internally and externally. As part of this programme, we collaborated on the development of the Norcros Keys, a set of four core values co-created to align teams and behaviours across the Group. These keys, alongside the enterprise purpose, are embedded throughout all corporate communications via strategic messaging, editorial storytelling and employee-led case studies. A dynamic communications strategy that operates as a coordinated suite of communications touchpoints aimed at unifying Norcros’s voice across stakeholder groups.

Together, these outputs express a cohesive narrative that connects internal culture with external expectations. Our partnership serves as a flagship expression of this transformation, evidencing strong strategic direction, ESG integration, employee value and impact and a consistent brand voice across platforms, formats and audiences.

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